Usability Consulting
Have you ever been to a website and been unable to find what you wanted,
or given up on buying a product because the checkout process was so time
consuming and inefficient? The owners of those sites should have hired a
usability consultant. If they had, your experience would have been seamless.
A usable website will display the following characteristics:
Easy Task Completion: Users will be able to identify core
tasks, such as finding the product or information they are looking for and
downloading or purchasing it, and complete them with ease and speed. The
site has low error frequency and severity, with the majority of users completing
their desired task with no difficulties and a minimum of time and effort.
Strong Error Correction: Users do that become lost or confused
are able to find help, correct their problem, and get back on task with
minimum time and effort.
Subjective Satisfaction: Users have high levels of subjective
satisfaction, both aesthetically and a pragmatically.
Usability consultants create and redesign websites so they meet these characteristics. In the past, VisiSeek has provided usability consultation to redesign checkout procedures, site navigation structures, and design templates to drastically increase traffic and conversion. See a case study here on Improving Ecommerce Conversions Through Usability.
Call VisiSeek today for a free 15 minute review and to talk about what we can do to improve your site!