SEO / Usability / PPC Management Case Study
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ShoeMania.com
SEO / Usability / PPC Management Case Study Date: January 4th, 2008
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VisiSeek was contracted to do on-site optimization for www.ShoeMania.com.
Onsite code improvements, a complete graphical makeover, and a usability
focused redesign of the checkout page led to marked increases in traffic
and conversion rate. | |
Site Redesign and code optimization improves traffic |
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VisiSeek
undertook a complete graphical redesign of the site, which focused
not only on improving the look and feel, but also on making the site
more navigable and usable. The old site is on the left, and the newer
on the right. An analysis of the sites backend database and server
architecture revealed inefficiencies in the dynamic page generation.
An optimization of the menu structure and code led to a 5-8X decrease
in page load time. This yielded a 30% increase in page-views and a
50% increase in total time on site. Also, the new, more search engine
friendly design led to a 130% increase in Google traffic. |
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Redesigned Checkout improves conversion rate by 250% |
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Search Rank ImprovementsA #5 ranking was achieved
for designer shoes online A #8 ranking was
achieved for discount shoes A #6 ranking was achieved
on buy shoes online A #2 ranking was achieved
for online shoe deals A #3 ranking was achieved
for shoe deals online A #2 ranking was achieved
for womens shoe deals A #3 ranking was achieved
for mens shoe deals |
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