Did you know 44% of email recipients made at least one purchase last year based on a promotional email?
VisiSeek can help you to create and deploy an effective email marketing strategy. We have helped clients like Lenovo, Trojan and Polartec to promote sales on their Ecommerce sites and have set up email marketing strategies for over 50 small to mid cap companies.
The process begins with working with you to develop a theme for the email newsletter. We help to create the piece, with calls to action and matching branding with your other marketing materials. All newsletter and sending practices are fully compliant with the CAN SPAM ACT of 2003. Since over 30% of business professionals will see your campaign on a mobile device, we make your newsletter mobile device friendly.
We can help you to segment a list that will get results as well as develop an effective subject line to make sure that the piece is directly targeted at your prospects.
When deploying the campaign we use A/B testing to fine tune your subject line, generally sending to 10% with 1 subject line, 10% to another and then sending the one with the most successful opens to the remaining 80%. With over 64% of business professionals opening an email solely based on the subject line, this step is particularly important. We schedule campaigns at times when response rates for your product or service are highest to make sure that you receive the best response possible for your campaign.
We track click-thru rates on every link and then monitor the reactions that your campaign visitors have on your site to determine how we can continue to improve the strategy.
If you are interested in learning how email marketing can help your business please call us on 858-434-0000!